children to educate. a middle class to rebuild. but the last thing we should do is turn back now. president obama: i'm barack obama and... i approve this message. >>> mitt romney is going on an ad spending spree. pro romney plan is going to flood swing states. they'll spend more in october than they did in september. today both sides are out with new ads focusing on the economy. >> we have a whole new shift. we have a future. >> when you look at the president's plan, i don't think there can be any question that we're on the right course. >> president obama does get what people need, and that's jobs and the opportunity to help themselves. >> the economy is barely limping along. don't raise taxes on small businesses because they're our job creators. leaders run to problems and fix problems. mitt romney is uniquely qualified to fix these problems. >> i'm joined by bob man, chair of mass communications at louisiana university. good to see you. >> good morning, chris. >> let's talk about the obama campaign ad we just played. real people talking about what they see as a real recovery. w